Havas Village Adriatic
We are a home for collaborators. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated - physically and philosophically.
This way, we work faster, smarter and happily.
CEO
Creative Director
Media Director
Unlike any other agency, our partners are not exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.
We are drawing on talent and thinking which is changing behaviour – and using the creative ideation and capabilities of our Vivendi partnership. A partnership which has grown at pace, delivering new initiatives to make better, more innovative marketing solutions for our clients.
Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment, to produce industry firsts.
One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.
A global force in pay-TV as well as the production, sales and distribution of movies and TV series.
A global leader in mobile games, with 2.5 million downloads per day.
The French leader in magazine publishing and online media.
The world’s third-largest book publisher for the general public and educational markets as well as the world’s third-largest travel retail operator.
Our proprietary research study Meaningful Brands (that spans 395,000 people worldwide, 30 markets, 21 industries and 2,000 brands each year) discovered that:
of brands could disappear and no one would care
of brands are seen as trustworthy
of people support brands who focus on purpose over profit
It's these key findings that have led to the creation of our Meaningful Brands strategic framework. A unique approach that has allowed us to understand that a brand’s value - how meaningful it is to its consumers - is defined by a combination of 'functional', 'personal' and 'collective' benefits.
Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the glue in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.